Link Building Strategies

Link-building strategies should be an integral part of your search engine marketing campaign.Ever since Google established that Web sites containing a number of links from other quality sites are also likely to contain the most relevant content in their subject matter, the term “link popularity” was born. Today, link building strategies should be part of your search engine marketing campaign.

How Many Links Do You Need?

Google software engineer Matt Cutts says, “Google will find a site as soon as it finds one or two links to the main Web page. We usually recommend getting at least one link from the Open Directory Project.”

However, the number of reciprocal links needed to get high rankings depends on the number of links shown for your higher-ranking competitors by Google PageRank. If your competitors display only 20 links to their sites, you can ensure a higher PR score by creating 25 links to yours. But if your competitors have hundreds of links, then you have to beat that number for top rankings.

Be aware that it’s not just the number of links that’s important, it’s the quality of the sites linking to you (popular, respected sites) and the relevance of their content to your audience that counts.

All our SEOTRIBAL™  plans include Link Building Strategies. Select an icon below for more information…

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